Perception vs Reality

Perception -  Hondo’s father gave him a camera when he was 12
and he fell in love with photography ever since.
He was so smart he could have been a doctor but chose to
follow his passion and became a photographer instead.

Reality - As a kid, he dreamt of playing football for Man Utd and worked part-time
as a studio assistant while still in school. He couldn’t bend it like Beckham nor was
he good in his studies either, so he dropped out of college and ended up
as a photographer. (Quite a good one though)


Perception - Hondo’s rates are skyhigh so that he can pay for his Rolex, BMW
 and luxurious beachfront house that he lives in with his supermodel girlfriend.

Reality - He does not own any of these and still lives with his mum. His rates are affordable
and reasonably priced in relation to the high quality of his works. 
 

Perception - Hondo is booked 2 years in advance and only photographs VIPs, celebrities
and major ad campaigns. He is way out of your league. Why bother?

Reality - Every assignment is important to him. (So that he can finally get his rolex, bmw and find
a supermodel girlfriend). Drop him an email or give him a call to discuss your needs.
You’ll be pleasantly surprised.


Biography 

One of Singapore’s leading lensman specialising in portraiture, Hondo is ranked at the top of his profession by high profile corporate clients and celebrities who value the importance of having outstanding headshots for their corporate collaterals, editorial work, personal profiles or record covers.

He has created personal portraits for VIPs like the Deputy Prime Minister of Singapore Dr Tony Tan, Mrs Goh Chok Tong, and ambassadors from the United States, Europe and Asia. Corporations that hire him for executive headshots include UBS, Drew & Napier, Oracle and SCCCI and was also the official photographer for 2 consecutive editions of “People At The Peak Directory” and the 100th Year Anniversary of SCCCI. Corporate headshots created by him literally list the who’s who of the corporate arena like CEO of UOB Group Mr Wee Ee Cheong, UBS Head of Global Wealth Management Mr Carlo Grigioni, MD of Hewlett Packard Asia Pacific Mr Tom Ianotti, President of HBO Asia Mr Charles Murrell and President of Heineken Asia Pacific Mr Siep Hiemstra.

Hondo is also known for his commercial and conceptual works together with advertising powerhouse Ogilvy & Mather in major ad campaigns for clients like Nokia for their Christmas Online Specials 2003 in the Asia Pacific region and “Tiger Translate”, a project conceived by Tiger Beer in 2006 to uncover over 150 multi-disciplinary creatives from across Asia. His advertising roster also includes Swatch, Balmain, Changi Airport, Formula One,  Singtel and BYSI.

His fashion and celebrity works embrace models from regional modeling agencies Carrie Models, Diva Models and artistes from Singapore, Taiwan and Indonesia, including several Singapore Star Search winners and the record cover for Indonesia’s singing sensation Joy Tobing’s first international album produced in the UK. He also contributes his works to charitable causes like The Breast Cancer Foundation and Club Rainbow.

Hondo’s uncanny ability to create images that showcase the persona of his subjects and his proficiency in digital post production make him a photographer of choice for many today.